<aside> 🚀 Invest in Winefi
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Why Winefi? *Winefi represents a unique opportunity to invest in a business that is targetting a huge but technologically underserved asset class, Wine.
What sets Winefi apart is its exceptional supply side access and stellar advisory / investment committee. The team enjoys unparalleled connections in the global wine trade, including two Masters of Wine and two professional wine investors. These experts, including the former Buying Director of Berry Bros and the ex-CEO of WineGB, provide invaluable guidance.
This is an early stage, pre-revenue opportunity led by a remarkably personable and ambitious Founder in Callum Woodcock and the £1.5m valuation represents an exciting opportunity to own a tangible chunk of the business.*
https://drive.google.com/file/d/1lMmNxWe3mVBUwBzxTincOWglW6EhYqXD/view?usp=sharing
Winefi is poised to reshape the wine investment landscape, making it accessible, transparent, and rewarding for investors. The business is making it possible for wine to form a part of every investment portfolio, enabling investors to gain diversified exposure to top wines at a fraction of the cost of traditional brokers. The team’s collections are chosen thematically, and users will be able to browse, research and select collections to invest in via the platform.
Here is Callum running through his pitch deck.
https://bitli.pro/1YK6b_84389980
Winefi are raising £400k-£500k at a £1.5m pre-money valuation. Founders Capital will be investing £50k in this round.
The round is led by SFC, with participation from a strong group of angel investors. This includes notable figures from the finance, wine, and consumer industries, including the former CEO of Dentsu-Aegis, the former CIO of Gousto, and professionals with backgrounds in renowned companies such as Fidelity, T. Rowe Price, McKinsey, and BlackRock.
Winefi’s B2C offering is predominantly targeting high-net-worth individuals seeking to diversify their investment portfolios by gaining access to collections of investment-grade wines. These investors are drawn to Winefi because it offers them a way to participate in the wine market without the complexities and costs associated with owning individual bottles.
On the B2B side, Winefi offers an attractive proposition to Family Offices, Private Banks and IFAs to access the wine market for their customer. Callum has personal experience selling to this customer base, with time spent at JP Morgan and Fidelity.
That being said, the fastest path to scale for Winefi lies in their B2B2C partnerships. These partnerships provide an effective means of reaching a wider audience and expanding their distribution channels, enabling users of other financial services platforms to access wine investments. The team’s advisory committee has strong ties to key members of these organisations, providing Winefi with an unparalleled advantage to accessing and scaling these opportunities.
Winefi's pricing strategy is founded on transparency and alignment with their investors' interests. They generate their margin by acquiring assets at potential discounts of 30-35% below fair market value, passing these savings on to investors. The costs of storage and insurance for a five-year period are bundled into the share price, simplifying pricing for investors, and any additional costs incurred for longer holdings are absorbed at cost from asset sales.
In order to ensure a straightforward and cost-effective investment experience, Winefi refrains from charging annual fees. Instead, they levy a 10% performance fee only when assets appreciate upon sale. In response to customer demand for an enriched experience, Winefi intends to introduce a premium subscription offering. This will give customers access to exclusive perks, experiences, and special offers, with gross margins anticipated at around 60% thanks to partner sponsorships.